GÜREJE. creates custom, hand-dyed apparel that merges personal expression with universal appeal.

About us

Gureje Inc. is more than a brand; it’s a movement that celebrates individuality and creative expression. Originally founded as Kente Creations by the visionary designer, artist, and entrepreneur ‘Jimi Gureje, the company opened its first boutique in 2001 in the culturally rich neighborhood of Prospect Heights, Brooklyn, NY. Since then, Gureje Inc. has established itself as a trailblazer in the world of custom fashion, crafting apparel that is both wearable art and a medium for storytelling.

In addition to creating custom designs, Gureje Inc. offers expert tailoring services to ensure every piece fits flawlessly. Whether it’s a slight adjustment to enhance comfort or a complete redesign to suit a new vision, our tailoring services are executed with precision and care.

What We Offer in Tailoring Services
Custom Fit Adjustments

Perfect the fit of ready-made clothing with precise alterations. From hemming pants to tapering jackets, we ensure each piece complements your body perfectly.

Garment Restyling and Modifications

Transform old favorites into something new. Whether you want to update a vintage treasure, add modern details, or repurpose materials into a completely new design, we can bring your vision to life.

Special Occasion Tailoring

For weddings, galas, or any important event, we provide bespoke tailoring to ensure your attire is not just well-fitted but also unforgettable.

Repairs and Restorations

Extend the life of your cherished garments with high-quality repairs. From replacing zippers to restoring intricate fabrics, our team treats each piece with care and precision.

Bespoke Tailoring for Unique Designs

Collaborate with us to create a one-of-a-kind garment tailored specifically for you. Whether it’s a complete ensemble or an accent piece, we’ll craft something truly special that fits your personality and purpose.

Cultural and Traditional Wear

We specialize in tailoring and adapting traditional and cultural garments to suit contemporary styles while honoring their heritage.

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Tailoring Measurements

For custom pieces and made-to-measure garments, you can securely share your body measurements with GÜREJE. Your details help our team craft garments that reflect your style, comfort, and the truth of colours in every print.

Measure Your Body

Use a tape at home and follow standard points (chest, waist, hips, etc.) on the measurements page.

Use a Favourite Garment

Take measurements from a garment you already love the fit of, and enter those numbers as your guide.

Visit The Village @ GÜREJE

Prefer in-person? Visit our space to be measured by our team and have your fit profile created.

Save for Future Orders

Once submitted, your measurements can be saved in our system and reused for future custom pieces.

let’s make you something now